Peace taking over London's Hammersmith Palais for a one-off gig last month.
Legendary Hammersmith Palais brought to life in new short film
Skullcandy has launched the first in a series of #STAYLOUD
films. The #STAYLOUD series takes once iconic and legendary
European music venues which now serve another purpose, and brings
them back to life for one more night.
Shot by acclaimed film directors Mathy and Fran, the first film
revives the spirit of the legendary Hammersmith Palais, initially
through stories from some of the people that were part of its
history. In the space which is now a PureGym, the film features a
live performance by one of the UK's most exciting acts, Peace,
honouring the legacy laid down by acts like The Clash, The Rolling
Stones, The Sex Pistols and many more that played the Palais.
The Hammersmith event was the first in Skullcandy's European
#STAYLOUD series that will see the brand celebrate the memory of
once great music venues in London, Paris and Berlin, taking over
the existing spaces to hold one off events. Bands from each of the
countries will awaken the spirit of iconic music venues. As more
and more venues face the endangered
list in the name of progress, the #STAYLOUD series recaptures the
magic which was abundant in venues like the Hammersmith
Palais.
Thierry Peuchot, Skullcandy European Marketing Director,
commented: "Celebrating the importance of these great venues and
making them #stayloud with some of today's best music artists is
something we are proud to have conceived and see come to life. The
history of live music is as important as the present and by merging
the two, we hope these films will inform and excite those too young
to have experienced these venues as well as those old enough to
remember."
The next #STAYLOUD event and film will focus on 'Le Rose Bonbon',
once a Parisian punk rock venue which is now a popular restaurant.
France's 'Skip the Use' will play a live show as the space is
reclaimed for one more night of great music.
Watch the #STAYLOUD video here