It's What I'm Thinking Part 1: Photographing Snowflakes

Badly Drawn Boy

It's What I'm Thinking Part 1: Photographing Snowflakes

Seventh studio album from Bolton-born singer-songwriter Damon Gough

ADM rating[?]

6.1

Label
One Last Fruit
UK Release date
04/10/2010
  1. 8.0 |   Mojo

    Call it his mid-career crisis record, but the Boy's properly back on song. Print edition only

  2. 8.0 |   The Guardian

    Chorlton's finest relocates the mojo that made everyone so excited in the first place
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  3. 8.0 |   Drowned In Sound

    Showcases Gough at his most insightful to the human condition and himself
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  4. 8.0 |   No Ripcord

    Gough has crafted a beautiful sonic masterpiece that is equal parts raw, open emotion and simplicity and a picture-perfect example of a truly layered production
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  5. 7.0 |   The Digital Fix

    The album feels like the return of an old friend who's been gone a while. It's good to have him back
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  6. 7.0 |   NME

    Badly Drawn Boy's fallow years look to be behind him.
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  7. 6.5 |   Pitchfork

    Photographing Snowflakes is ultimately more an echo of Bewilderbeast than an answer to its challenge
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  8. 6.0 |   FasterLouder

    Uneven song writing and some other flaws shouldn’t put audiences off this decent album, even if it could’ve been a lot better
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  9. 6.0 |   The Skinny

    With a fresh cohesiveness and gorgeous production throughout, this is Gough’s finest in a few, though a little on the sombre side
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  10. 6.0 |   Uncut

    A batch of effortlessly lovely tunes. Print edition only

  11. 6.0 |   Q

    Print edition only

  12. 6.0 |   The Fly

    Despite some faults, this is not merely a meek pop album
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  13. 6.0 |   State

    It seems that Damon Gough still has something to talk about and more importantly, a voice worth listening to
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  14. 6.0 |   Consequence Of Sound

    Gough has created a solid album that has, unfortunately, been buried in poor production choices
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  15. 6.0 |   AU Review

    Taken as a whole, there won’t be many holding out for Parts 2 and 3
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  16. 5.0 |   PopMatters

    It’s What I’m Thinking is more like Gough doing a mediocre imitation of early Badly Drawn Boy than recapturing what once made him great.
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  17. 5.0 |   musicOMH

    Gentle and beguiling as these songs try to be, therein lies the difficulty
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  18. 5.0 |   Spin

    His return to more intimate recording can't conceal that there's nary a melody worth savoring amid the autumnal folkiness
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  19. 5.0 |   BBC

    Where once Damon Gough seemed to be pushing folk music into colourful new sonic spheres, here he retreats into lo-fi security
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  20. 3.0 |   The Line Of Best Fit

    If we’re going to be treated to efforts such as these maybe it’s time to finally call it a day
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