Albums to watch

Pretend

Seinabo Sey

Pretend

Debut album of soulful pop from the Swedish singer songwriter

ADM rating[?]

6.7

Label
Universal
UK Release date
16/10/2015
US Release date
16/10/2015
  1. 8.0 |   The Independent

    Producer Magnus Lidehäll finds myriad means, from trip-hop beats to gospel choir, to realise Pretend’s character of the raw and the cooked
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  2. 8.0 |   Spin

    Sey’s presence and voice reaches her audience — feeling for them as they feel for her
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  3. 7.5 |   The 405

    Seinabo Sey clearly has a fully formed vision in her head of where she wants to take herself musically and Pretend proves that it's just a matter of time before she finally arrives at that place
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  4. 6.5 |   The Line Of Best Fit

    It's no surprise that the best tracks on the album are taken from her two excellent EPs that came before
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  5. 6.0 |   The Guardian

    Slick production easily turns Sey’s throaty voice into a vehicle for chart-courting mush – see Poetic’s piano balladry or fussily crafted Words – but this insightful album still shows flair
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  6. 6.0 |   The Observer

    Mixed bag of soul-pop
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Seinabo Sey: Pretend

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